Instagram, side by side
| Instagram capability | snazzy | ShortSync |
|---|---|---|
| Schedule Reels | ✓ | ✓ |
| Reel cover / thumbnail control | ✓ | Custom thumbnail or a frame off the timeline |
| Stories auto-publish (no phone reminder) | ✓ | Only as a flag on a Reel |
| Carousels (2–10, mixed photo + video) | ✓ | Yes, behind a beta flag |
| Single image posts | ✓ | ✓ |
| Comment keyword → auto-DM | ✓ | No — the inbox is for replying by hand |
| Auto first comment (hashtags) | ✓ | ✓ |
| Free tier | Free forever | 5 uploads/month |
| Affiliate payout | 30% for life, no cap | 50% — but only 12 months, capped at €90 |
Pricing and features checked against public pricing pages and documentation on 2026-09-06. Products change — if something here is out of date, tell us and we will correct it.
Where ShortSync is the better choice
No product wins everything. ShortSync beats snazzy on:
- 12 platforms to our 1 — if you cross-post everywhere, that is the whole product
- Music/audio library with waveform and volume balancing
- Collaborators and people tags on Instagram posts
- A public REST API and an MCP server
- One unified inbox covering Instagram, Facebook and YouTube comments and DMs — ours is Instagram only
- Reel cover control and carousels, which earlier versions of this page wrongly said they lacked
- A bigger affiliate headline: 50% to our 30%, and it pays out faster in the first year
If any of those are the reason you are shopping, buy theirs. You will be happier.
The short version
Pick ShortSync if you publish the same vertical video to TikTok, YouTube and Instagram at once — that breadth is the whole product and we do not compete with it. Pick snazzy if Instagram is the platform that matters: the gap that is left is standalone Stories, which they can only post as a flag on a Reel, and turning a comment into a DM automatically, which they do not do at all. On the affiliate programme their 50% beats our 30% for the first year and then stops — theirs ends at 12 months and caps at €90 per referral, ours has no end and no cap, so a customer who stays is worth more with us.
- ShortSync pricing
- €14.99/mo Creator · €49.99/mo Team
- ShortSync free tier
- 5 uploads/month, all platforms, no card
- snazzy pricing
- Free forever · paid plans for more accounts
Why snazzy can afford a free tier
Most schedulers run on always-on servers and bill for video storage and bandwidth, so every free user costs them money every month. snazzy runs on Cloudflare Workers, D1 and R2: an idle account costs us essentially nothing, and R2 charges no egress fees — the line item that hurts most for a video product. That is why our free tier has no expiry and needs no card. It is not a promotion we have to withdraw later.
Compare something else
Schedule once. We post it.
Connect an Instagram professional account and queue your first Reel in about two minutes.
Start free — no card