Instagram, side by side
| Instagram capability | snazzy | Metricool |
|---|---|---|
| Schedule Reels | ✓ | ✓ |
| Reel cover / thumbnail control | ✓ | ✓ |
| Stories auto-publish (no phone reminder) | ✓ | ✓ |
| Comment keyword → auto-DM | ✓ | — |
| Posts per month on free | 30/month | 20 |
| Competitor analytics | — | ✓ |
| Ads reporting | — | ✓ |
| Instagram-only focus | ✓ | — |
Pricing and features checked against public pricing pages and documentation on 2026-09-02. Products change — if something here is out of date, tell us and we will correct it.
Where Metricool is the better choice
No product wins everything. Metricool beats snazzy on:
- Best-in-class analytics, including competitor benchmarking
- Ads reporting alongside organic in one view
- A usable free tier for a single brand
If any of those are the reason you are shopping, buy theirs. You will be happier.
The short version
Metricool is the better tool if measurement is the job — competitor benchmarking and ad reporting are its core. snazzy is the better tool if publishing Instagram content on time is the job.
- Metricool pricing
- From €16 / $20 per month (Starter, 5 brands)
- Metricool free tier
- 1 brand, 20 posts/month, 30 days of analytics
- snazzy pricing
- Free forever · paid plans for more accounts
Why snazzy can afford a free tier
Most schedulers run on always-on servers and bill for video storage and bandwidth, so every free user costs them money every month. snazzy runs on Cloudflare Workers, D1 and R2: an idle account costs us essentially nothing, and R2 charges no egress fees — the line item that hurts most for a video product. That is why our free tier has no expiry and needs no card. It is not a promotion we have to withdraw later.
Compare something else
Schedule once. We post it.
Connect an Instagram professional account and queue your first Reel in about two minutes.
Start free — no card