Instagram, side by side
| Instagram capability | snazzy | Hootsuite |
|---|---|---|
| Schedule Reels | ✓ | ✓ |
| Stories auto-publish (no phone reminder) | ✓ | ✓ |
| Comment keyword → auto-DM | ✓ | Inbox, enterprise tiers |
| Approval workflows | — | ✓ |
| Entry price | $0 | $99+/seat/mo |
| Free tier | Free forever | None |
Pricing and features checked against public pricing pages and documentation on 2026-07-14. Products change — if something here is out of date, tell us and we will correct it.
Where Hootsuite is the better choice
No product wins everything. Hootsuite beats snazzy on:
- Real team workflows: roles, approval chains, audit trails
- Social listening and enterprise reporting
- Enterprise procurement, SSO and support contracts
If any of those are the reason you are shopping, buy theirs. You will be happier.
The short version
Hootsuite is built for marketing departments with approval chains and compliance requirements. If you are one person posting Reels, you are paying four figures a year for workflow you will never open.
- Hootsuite pricing
- $99–$399+/seat/mo
- Hootsuite free tier
- None
- snazzy pricing
- Free forever · paid plans for more accounts
Why snazzy can afford a free tier
Most schedulers run on always-on servers and bill for video storage and bandwidth, so every free user costs them money every month. snazzy runs on Cloudflare Workers, D1 and R2: an idle account costs us essentially nothing, and R2 charges no egress fees — the line item that hurts most for a video product. That is why our free tier has no expiry and needs no card. It is not a promotion we have to withdraw later.
Compare something else
Schedule once. We post it.
Connect an Instagram professional account and queue your first Reel in about two minutes.
Start free — no card